"PEOPLE DON'T BUY WHAT YOU DO, THEY BUY WHY YOU DO IT!
- Simon Sinek
This guide is like a "cheat sheet" with easy questions to help you determine your ideal client.
To ACCURATELY and WHOLEHEARTEDLY
answer these questions (and ANY work you do on your business) you need to be VERY clear on these answers. It is going to be the fuel to your fire and it will also help you uncover the ways you are going to communicate with and create for your audience.